Lao Cai strives to welcome 4 million tourists in 2022

In 2022, Lao Cai strives to welcome at least 4 million tourists with total revenue from tourists reaching 15,130 billion VND.

To achieve the goal of tourism development in 2022, Lao Cai has focused on implementing 6 main contents, including: Investment in tourism infrastructure development, connecting the National tourist area to the Y Ty subdivision (Bat Xat); tourism product development; developing human resources specialized in tourism; enhancing tourism promotion and advertising activities; enhancing cooperation in tourism development; developing planning, mechanisms and policies to serve tourism development.

Regarding investment in tourism infrastructure development, connecting the National tourist area to the Y Ty subdivision (Bat Xat); mobilizing capital sources, completing procedures and speeding up the progress of major projects that positively affect the province's socio-economic development such as: Sa Pa airport, Lao Cai - Sa Pa BOT road, Noi Bai - Lao Cai highway intersection to Pho Lu, Phu Thinh bridge, East Sa Pa - Sau Chua - Ta Phin, Trinh Tuong - Y Ty routes. Upgrading and renovating Sa Pa tourism house to become a regional tourism house under the advice of experts from Nouvelle Aquitaine (Republic of France) to serve tourists… Investment in infrastructure development of Sa Pa National tourist area and technical infrastructure and facilities, support services for tourism development to meet ASEAN standards.

Y Ty terraced fields - The tourist attractive destination.

Taking advantage of the province's outstanding potentials and strengths, in 2022 Lao Cai orients to build the system of specific and unique products such as: Sa Pa Love Market, Bac Ha White Plateau Festival, Rose - Wine Festival , Snow Festival, Northwest quintessence Festival, spiritual tourism products Bao Ha - Thuong Temple - Lung Po - Fansipan. Developing sports tourism product series (international mountain marathon, race running tournament); festival tourism products (festival organization - Northwest quintessence - Lao Cai). Building urban tour products in Lao Cai city; New tour to connect Bac Ha - Si Ma Cai (Lu Than) - Ha Giang (Xin Man)....

Along with that, Lao Cai promotes communication, advertising and tourism promotion through the application of information technology and digital transformation; maintaining regular and continuous connection with tourist markets and communicating about Lao Cai tourism "Natural, safe and distinctive destination" through digital platforms and media. Participating in regional and national tourism events such as the Northwest Culinary Tourism Expo 2022, China - Vietnam International Fair 2022, VITM International Tourism Fair 2022 in Hanoi, International Tourism Fair in Ho Chi Minh City (ITE) in 2022. Promoting Lao Cai tourism on television and on social networks. Simultaneously, digitizing data of accommodation establishments and tourism spots; deploying free wifi coverage in association with marketing promotion through wifi connection gateways at tourism sites and spots of Sa Pa National Tourist area.

In 2022, Lao Cai will focus on promoting the development of specialized human resources for tourism. In which, perfecting and stabilizing the organization of the state management apparatus of the Department of Tourism; opening professional training courses for cultural officials at district and commune levels, managers of cultural houses serving community tourism; fostering skills in developing community tourism, organizing homestay business for household owners and employees; periodic knowledge updating for domestic and international tour guides; organizing training on skills in serving tourists in order to raise tourism awareness, reducing peddling and street vendors for taxi drivers, tram drivers, motorbike taxi drivers, managers and souvenir sales staff, peddler sales...

Promoting cooperation in tourism development through cooperation expanding and exploiting various types of high-class mountain resort tourism and sea tourism with major tourist centers of Vietnam such as Hanoi, Da Nang, and Ho Chi Minh City, Khanh Hoa, Quang Ninh... Continuing to implement the cooperation program of 08 Northwest provinces to expand Lao Cai - Yen Bai - Phu Tho - Ha Giang - Lai Chau - Dien Bien - Son La - Hoa Binh; exploit the Northwest arc tourist route; associated with Luang Prabang City (Laos); Chiang Mai (Thailand) to develop specialized tourism products. Signing and implementing tourism development cooperation with Novelle Aquitaine region - Republic of France and implementing activities under the tourism development cooperation program with Yunnan province - China; Taking best advantages of the Kunming - Lao Cai - Hanoi - Hai Phong - Quang Ninh corridor to connect mountain tourism with sea tourism…

Minh Phuong

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